Jason Wescott

Jason possesses a dynamic 20-year journey, spanning b2b sales, Commerce, and Retail Media. As the former European E-Commerce lead for Hasbro, he seamlessly transitioned his brand-side commercial expertise to the media agency industry, with pivotal Commerce leadership roles at Publicis Groupe and now WPP. Jason's fervour lies in crafting $100M+ global growth strategies that configure data, media, and AdTech to business outcomes. His client engagements have included Colgate-Palmolive, Amazon, Samsung, P&G, Hewlett Packard (HP), L’Oreal and Disney. An industry voice and keynote speaker—Jason made The Drum’s first-ever Commerce Media Power 100 list in 2026 and was also re-elected Chair of IAB Europe’s Retail & Commerce Media Committee for a second term. Alongside his work at WPP, Jason champions this multi-stakeholder group’s industry-defining work in measurement standardisation, insights, education, and events across Europe.

Presentation Title

Commerce Rewired: Navigating Retail Media’s Next Era

Join keynote speaker Jason Wescott, Global Head of Commerce Solutions at WPP Media and Chair of IAB Europe's Retail & Commerce Media Committee, as he unveils the profound transformations sweeping through the retail media landscape. Beyond the staggering growth figures, this session will delve into critical geographic nuances, navigate the structural uncertainties posed by AI platform disruption, and illuminate the essential drivers for future success. Discover how to leverage first-party data, forge seamless commerce connections, and innovate in-store experiences to unlock compounding impact across integrated channels. Attendees will gain actionable strategies and a forward-looking perspective on how to shift from merely buying impressions to delivering tangible, measurable outcomes in this rapidly evolving ecosystem.