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Friday 13 March, 2026
OTEAcademy Auditorium

This year’s edition of The Digital Ad Next Conference revisits the concept of Retail Media, 4 years after introducing it to the Greek market for the first time, to shed light on its remarkable evolution. If trade marketing and in-store promotions were the ‘historic’ version and the last four years constituted the second phase where retailers’ digital assets became advertising channels, then the current transformation that is under way ushers in a new era that will emphatically redefine Retail Media (increasingly referred to also as Commerce Media) and reshape the advertising value chain and the digital marketing ecosystem.


Previous Editions:

  • 2025: Attention: Attention
  • 2024: Sustainability in Digital Marketing
  • 2023: Audio 360
  • 2022: Retail Media
  • 2021: Brand Safety
  • 2020: Conversational Marketing

SEE MOREREGISTER

Key Topics


  • Latest trends & outlook
  • Standards & Measurement
  • Data, tech & integration
  • Commercial models & pricing
  • Creative formats & activation
  • new KPIs, new RoI
  • Synergies: Retail Media & cTV
  • AI as game changer

Who should attend


The conference is addressed to:

  • Brand Marketing & Media Executives
  • Retail Executives
  • Media Agency Executives
  • Creative Agency Executives
  • Service Providers
  • Publishers

SEE THE AGENDA
Meet the

Speakers



Speakers & Panelists from Greece



Reasons to attend


  • Unlock Future-Proof Strategies: Get insider knowledge on trends, so you can build strategies that actually work today and tomorrow.
  • Network with the Best: Connect face-to-face with 200+ executives from top retailers, brands, and tech providers to forge partnerships, find new solutions, and learn from real-world successes.
  • Master Data & Tech: Discover cutting-edge platforms, attribution models, and data that can elevate your campaigns and generate more revenue.
  • Get Actionable Takeaways: Walk away with practical, ready-to-implement tactics for your campaigns, whether you’re looking to optimize ad spend, boost conversions, or launch new retail media programs.

Reasons to Sponsor


  • Hyper-Targeted Visibility & Brand Lift: Go beyond standard ads! Position your company as a key influencer and innovator. Benefits include prime-time speech slots, a promo booth in the conference premises and more.
  • Direct Lead Generation & Partnership Building: This isn’t just about impressions; it’s about connections. Get access to prime networking, meeting potential clients, partners, and talent in the most relevant environment.
  • Unrivaled Industry Intelligence: Get ahead of the curve by understanding current trends, challenges, and future needs directly from attendees and speakers.

BOOK YOUR SEAT

Express Your Interest


Fill out the interest form to be the first to know about ticket packages and sponsorship opportunities.


Grand Sponsor


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Στην ΑΒ Βασιλόπουλος τα Retail Media αποτελούν θεμέλιο της στρατηγικής μας, προσφέροντας ολοκληρωμένες δυνατότητες στόχευσης και δεδομένων που ενισχύουν την αποδοτικότητα κάθε συνεργασίας. Με προηγμένες λύσεις περιεχομένου και omnichannel εργαλεία σε καταστήματα και ΑΒ Eshop, βοηθάμε τα brands να συνδέονται ουσιαστικά με τους καταναλωτές. Διατηρούμε την προσήλωσή μας στην ποιότητα, τη φροντίδα και την ανθρώπινη εξυπηρέτηση, προσφέροντας εμπειρίες που ξεχωρίζουν. Γιατί στην ΑΒ βρίσκεις πάντα Όλα… και κάτι παραπάνω! Και συνεχίζουμε να καινοτομούμε για ακόμη μεγαλύτερη αξία για όλους μας.


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Από το 2022, τα AdPoints είναι το επίσημο Retail Media Network της Κωτσόβολος και ένα από τα πρώτα πλήρως δομημένα δίκτυα στην ελληνική αγορά. Με περισσότερες από 146.000.000 επαφές ετησίως, φέρνει κάθε brand σε επαφή με τον καταναλωτή τη στιγμή που μετράει. Αποτελεί ένα omnichannel οικοσύστημα που συνδυάζει data, context και εμπειρία, τόσο online όσο και στο φυσικό κατάστημα. Βασίζεται σε first-party δεδομένα αγοραστικής συμπεριφοράς, εξυπηρετώντας το consumer journey από awareness έως conversion. Το αποτέλεσμα; Μετρήσιμο brand lift και εμπορική απόδοση, με άμεση σύνδεση του media investment με πραγματικά επιχειρηματικά αποτελέσματα. Γιατί κάθε touchpoint είναι ευκαιρία επιρροής και απόφασης.


Sponsors


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We unite retail media, CTV, dOOH and premium digital into one intelligent ecosystem, powered by data and technology. We don’t just run campaigns – we connect brands to consumers wherever they are, transforming every touchpoint and every contact into measurable impact and meaningful growth.


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KINESSO is the technology-driven performance marketing agency within Omnicom Media Group, delivering actionable growth for its clients. By turning action into outcome, KINESSO leverages advanced optimization, analytics, artificial intelligence, and experimentation to drive measurable business results. Powered by a robust global delivery engine and extensive capabilities across performance marketing, data, and technology, KINESSO provides end-to-end planning and continuous optimization. Driven by deep consumer insights, the agency develops data-driven social strategies, accelerates e-commerce growth, and creates high-impact digital experiences tailored to each client’s needs.


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Tempo OMD Hellas is part of OMD network, the world’s largest media agency 14,000+ people, in over 120 offices. As a leading media communications agency in the Greek market, we have pioneered in media, marketing and technology services development and we are the most awarded media agency in Greece, named “Media Agency of the Year” in 6 of the last 8 editions of the Ermis Awards & “Performance Agency of the Year” at the Peak Awards in both 2023 and 2024. In a fast changing world, we are creating what’s next — building the future of creative media solutions that transform your business creatively, culturally, and commercially.


Under the Auspices


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Venue Sponsor


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Catering Services


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Audiovisual Support

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CONEQ Hellas was established in September 2014, primarily with a view to covering the needs of CONEQ Conference Equipment Ltd customers in Greece and Europe. It specializes in the provision of technical, online and audiovisual services to all kind of events.

Since its establishment, it has successfully rendered its services in different cities all over Europe (Sofia, Florence, London, Amsterdam, Madrid, Budapest and Barcelona), always relying on its specialized personnel and its advanced equipment, which complies with the highest international standards. CONEQ Hellas applies a security management system and respects all relevant regulations.


Language Accessibility Sponsor


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Organized by


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Contact Us


Tickets
Maria Siorokou, T: +30 217 7776 219, E: msiorokou@boussias.com
 
Sponsorships
Iliana Kerpou, T: +30 210 6617777 (ext. 193), E: ikerpou@boussias.com,
 
Content Coordination
Vassiliki Kotzia, Ε: vkotzia@boussias.com

Boussias Events