
This year’s edition of The Digital Ad Next Conference revisits the concept of Retail Media, 4 years after introducing it to the Greek market for the first time, to shed light on its remarkable evolution. If trade marketing and in-store promotions were the ‘historic’ version and the last four years constituted the second phase where retailers’ digital assets became advertising channels, then the current transformation that is under way ushers in a new era that will emphatically redefine Retail Media (increasingly referred to also as Commerce Media) and reshape the advertising value chain and the digital marketing ecosystem.
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Στην ΑΒ Βασιλόπουλος τα Retail Media αποτελούν θεμέλιο της στρατηγικής μας, προσφέροντας ολοκληρωμένες δυνατότητες στόχευσης και δεδομένων που ενισχύουν την αποδοτικότητα κάθε συνεργασίας. Με προηγμένες λύσεις περιεχομένου και omnichannel εργαλεία σε καταστήματα και ΑΒ Eshop, βοηθάμε τα brands να συνδέονται ουσιαστικά με τους καταναλωτές. Διατηρούμε την προσήλωσή μας στην ποιότητα, τη φροντίδα και την ανθρώπινη εξυπηρέτηση, προσφέροντας εμπειρίες που ξεχωρίζουν. Γιατί στην ΑΒ βρίσκεις πάντα Όλα… και κάτι παραπάνω! Και συνεχίζουμε να καινοτομούμε για ακόμη μεγαλύτερη αξία για όλους μας.
Από το 2022, τα AdPoints είναι το επίσημο Retail Media Network της Κωτσόβολος και ένα από τα πρώτα πλήρως δομημένα δίκτυα στην ελληνική αγορά. Με περισσότερες από 146.000.000 επαφές ετησίως, φέρνει κάθε brand σε επαφή με τον καταναλωτή τη στιγμή που μετράει. Αποτελεί ένα omnichannel οικοσύστημα που συνδυάζει data, context και εμπειρία, τόσο online όσο και στο φυσικό κατάστημα. Βασίζεται σε first-party δεδομένα αγοραστικής συμπεριφοράς, εξυπηρετώντας το consumer journey από awareness έως conversion. Το αποτέλεσμα; Μετρήσιμο brand lift και εμπορική απόδοση, με άμεση σύνδεση του media investment με πραγματικά επιχειρηματικά αποτελέσματα. Γιατί κάθε touchpoint είναι ευκαιρία επιρροής και απόφασης.
We unite retail media, CTV, dOOH and premium digital into one intelligent ecosystem, powered by data and technology. We don’t just run campaigns – we connect brands to consumers wherever they are, transforming every touchpoint and every contact into measurable impact and meaningful growth.

KINESSO is the technology-driven performance marketing agency within Omnicom Media Group, delivering actionable growth for its clients. By turning action into outcome, KINESSO leverages advanced optimization, analytics, artificial intelligence, and experimentation to drive measurable business results. Powered by a robust global delivery engine and extensive capabilities across performance marketing, data, and technology, KINESSO provides end-to-end planning and continuous optimization. Driven by deep consumer insights, the agency develops data-driven social strategies, accelerates e-commerce growth, and creates high-impact digital experiences tailored to each client’s needs.
Tempo OMD Hellas is part of OMD network, the world’s largest media agency 14,000+ people, in over 120 offices. As a leading media communications agency in the Greek market, we have pioneered in media, marketing and technology services development and we are the most awarded media agency in Greece, named “Media Agency of the Year” in 6 of the last 8 editions of the Ermis Awards & “Performance Agency of the Year” at the Peak Awards in both 2023 and 2024. In a fast changing world, we are creating what’s next — building the future of creative media solutions that transform your business creatively, culturally, and commercially.
CONEQ Hellas was established in September 2014, primarily with a view to covering the needs of CONEQ Conference Equipment Ltd customers in Greece and Europe. It specializes in the provision of technical, online and audiovisual services to all kind of events.
Since its establishment, it has successfully rendered its services in different cities all over Europe (Sofia, Florence, London, Amsterdam, Madrid, Budapest and Barcelona), always relying on its specialized personnel and its advanced equipment, which complies with the highest international standards. CONEQ Hellas applies a security management system and respects all relevant regulations.
