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Friday 13 March, 2026 | OTEacademy Auditorium

This year’s edition of The Digital Ad Next Conference revisits the concept of Retail Media, 4 years after introducing it to the Greek market for the first time, to shed light on its remarkable evolution. If trade marketing and in-store promotions were the ‘historic’ version and the last four years constituted the second phase where retailers’ digital assets became advertising channels, then the current transformation that is under way ushers in a new era that will emphatically redefine Retail Media (increasingly referred to also as Commerce Media) and reshape the advertising value chain and the digital marketing ecosystem.


Previous Editions:

  • 2025: Attention: Attention
  • 2024: Sustainability in Digital Marketing
  • 2023: Audio 360
  • 2022: Retail Media
  • 2021: Brand Safety
  • 2020: Conversational Marketing

SEE MOREREGISTER

Key Topics


  • Latest trends & outlook
  • Standards & Measurement
  • Data, tech & integration
  • Commercial models & pricing
  • Creative formats & activation
  • new KPIs, new RoI
  • Synergies: Retail Media & cTV
  • AI as game changer

Who should attend


The conference is addressed to:

  • Brand Marketing & Media Executives
  • Retail Executives
  • Media Agency Executives
  • Creative Agency Executives
  • Service Providers
  • Publishers

SEE THE AGENDA
Meet the

Speakers


-TBA-


Reasons to attend


  • Unlock Future-Proof Strategies: Get insider knowledge on trends, so you can build strategies that actually work today and tomorrow.
  • Network with the Best: Connect face-to-face with 200+ executives from top retailers, brands, and tech providers to forge partnerships, find new solutions, and learn from real-world successes.
  • Master Data & Tech: Discover cutting-edge platforms, attribution models, and data that can elevate your campaigns and generate more revenue.
  • Get Actionable Takeaways: Walk away with practical, ready-to-implement tactics for your campaigns, whether you’re looking to optimize ad spend, boost conversions, or launch new retail media programs.

BOOK YOUR SEAT

Reasons to Sponsor


  • Hyper-Targeted Visibility & Brand Lift: Go beyond standard ads! Position your company as a key influencer and innovator. Benefits include prime-time speech slots, a promo booth in the conference premises and more.
  • Direct Lead Generation & Partnership Building: This isn’t just about impressions; it’s about connections. Get access to prime networking, meeting potential clients, partners, and talent in the most relevant environment.
  • Unrivaled Industry Intelligence: Get ahead of the curve by understanding current trends, challenges, and future needs directly from attendees and speakers.

Become a Sponsor


Download Conference Brochure 2025

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Grand Sponsors


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DoubleVerify is the industry’s leading media effectiveness platform that leverages AI to drive superior outcomes for global brands. By creating more effective, transparent ad transactions, we make the digital advertising ecosystem stronger, safer and more secure, thereby preserving the fair value exchange between buyers and sellers of digital media.


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Phaistos, a leading Ad Solutions company, focuses on creating tailored advertising solutions that connect brands with the right audience, at the right time, and in the ideal environment. Envisioning a future where advertising transcends traditional boundaries, Phaistos delivers experiences that inspire and leave a lasting impact. Guided by innovation and technology, Phaistos deliver solutions that shape ideal conditions and meaningfully strengthen the connection between brands and their audiences.


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Η νέα Teads (ύστερα από την συγχώνευση με την Outbrain Inc. το Φεβρουάριου του 2025) αποτελεί την omnichannel outcomes πλατφόρμα για το open web, παρέχοντας ολοκληρωμένες λύσεις σε όλο το marketing funnel μέσα από premium media. Με έμφαση στα μετρήσιμα επιχειρηματικά αποτελέσματα, εξασφαλίζει άριστη αξιοποίηση κάθε διαφημιστικού προϋπολογισμού, αξιοποιώντας predictive AI τεχνολογία συνδέοντας ποιοτικά μέσα, δημιουργικές διαφημίσεις και context-driven στοχευμένες λύσεις μέτρησης. Ως μία από τις μεγαλύτερες διαφημιστικές πλατφόρμες στο open web, συνεργάζεται άμεσα με περισσότερους από 10.000 εκδότες και 20.000 διαφημιζόμενους παγκοσμίως. Η έδρα της εταιρείας βρίσκεται στη Νέα Υόρκη και απασχολεί σχεδόν 1.800 εργαζομένους σε 36 χώρες.


Sponsors


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Say goodbye to boring advertising. Say hello to brand impact. Eskimi is a global, full-stack, end-to-end creative and media tech platform delivering data-driven creatives, premium local supply, and precise audience targeting—reaching 2.5 billion users worldwide. Whether on Eskimi DSP or your DSP of choice, we make digital advertising smarter and more effective. With exclusive representation by Fast River in Greece and Cyprus, we bring local expertise, tailored solutions, and high-impact campaigns to brands looking to stand out in the region. Let’s create advertising that captivates, engages, and delivers results.


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Tailwind EMEA, a TDG company, is a Marketing Technology Consultancy and Integrator for Brands, Retailers and Agencies. It uses consulting, technology, and operations to help marketers transform “mission critical” marketing processes and empowers organizations to drive marketing acceleration, innovation, and growth. Tailwind acts as the preferred regional partner for major marketing technology companies such as Integral Ad Science, Flashtalking by Mediaocean, Unlimitail/CitrusAd, GWI, and Microsoft Advertising (Xandr). Taiwind has been operating in Europe & MEA since 2013.


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Η OCM αποτελεί πρωτοπόρο εταιρεία adtech στην Ελλάδα, προσφέροντας καινοτόμες και αποδοτικές διαφημιστικές λύσεις που διαμορφώνουν το μέλλον της digital διαφήμισης. Ως αποκλειστικός αντιπρόσωπος κορυφαίων διεθνών πλατφορμών, όπως η Teads και η Outbrain, η OCM εξασφαλίζει στους συνεργάτες της πρόσβαση σε cutting-edge τεχνολογίες και στρατηγικές. Μέσα από ένα ισχυρό οικοσύστημα τεχνολογίας και περιεχομένου, η εταιρεία παρέχει ολοκληρωμένες λύσεις για publishers, brands και agencies, βελτιστοποιώντας την αποτελεσματικότητα των διαφημιστικών καμπανιών. Με έμφαση στην καινοτομία, την ποιότητα και τη στρατηγική στόχευση, η OCM ενισχύει τη διαφημιστική απόδοση και μεγιστοποιεί την αξία κάθε καμπάνιας.


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Project Agora, a TDG company, powers media technology for the open web, empowering Advertisers and Media Owners to achieve their performance goals. Project Agora holds an exclusive partnership with global tech giant Taboola in 22 markets in CEEME, including Greece. Taboola’s AI-powered technology is used by 9000+ digital properties globally, including websites, devices and mobile apps, to drive monetization and user engagement. At the same time, more than 15,000 advertisers use Taboola to reach 600 Million Daily Active users in a brand-safe environment.


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Tempo OMD Hellas is part of OMD network, the world’s largest media agency 14,000+ people, in over 120 offices. As a leading media communications agency in the Greek market, Tempo OMD has pioneered in media, marketing and technology services development and is the most awarded media agency in Greece, named “Media Agency of the Year” in 7 of the last 10 editions of the Ermis Awards. In a fast changing world, Tempo OMD is creating what’s next — building the future of creative media solutions that transform clients’ business creatively, culturally, and commercially.


Under the Auspices


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Interpretation Sponsor


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Communication is more than a right; it is a need and needs know no compromise. Interpretit has arrived to provide interpreting and translation services that meet the needs of modern companies, businessmen and individuals. Professionalism, experience, expertise, flexibility and love for what we do: the key-words describing our ethos and lay the foundations for long-lasting relationships with our clients.
Are you ready? Find out more about us on www.interpretit.eu.


Audiovisual Support

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CONEQ Hellas was established in September 2014, primarily with a view to covering the needs of CONEQ Conference Equipment Ltd customers in Greece and Europe. It specializes in the provision of technical, online and audiovisual services to all kind of events.

Since its establishment, it has successfully rendered its services in different cities all over Europe (Sofia, Florence, London, Amsterdam, Madrid, Budapest and Barcelona), always relying on its specialized personnel and its advanced equipment, which complies with the highest international standards. CONEQ Hellas applies a security management system and respects all relevant regulations.


Organized by


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Contact Us


Tickets
Marina Nomikou Τ: +30 217 777 6104 E: mnomikou@boussias.com

Sponsorships
Iliana Kerpou, T: +30 210 6617777 (ext. 193), E: ikerpou@boussias.com

Content
Vassiliki Kotzia: E: vkotzia@boussias.com

Boussias Events