Harm Schweigman

Harm is Lead Customer Engagement within the Ahold Delhaize Ad-Tech team, with over twenty years of experience in adtech and retail media across leadership and consultancy roles.

He focuses on the strategic development and rollout of multi-touchpoint media platforms, working at the intersection of business and technology. In his role, Harm supports the evolution of retail media capabilities across multiple continents within Ahold Delhaize, helping to align retailer and advertisers objectives with scalable, data-driven solutions.

A key part of his work involves adapting technology to market-specific needs—ensuring that platform capabilities, operating models, and partnerships fit local market circumstances, commercial priorities, and regulatory contexts.

Harm contributes to building future-ready, multi-engine ecosystems supported by solid technical architecture and operational foundations, with a practical focus on sustainable growth and long-term value creation.