Giorgos Alexakis

Giorgos Alexakis is Media & Performance Marketing Director at Kotsovolos, Greece’s leading consumer electronics and technology retailer. He brings over ten years of experience across consumer electronics, retail, technology, and telecommunications, having worked on both the agency and client side in highly competitive, fast-evolving markets.

He specializes in 360° Media Strategy, Performance Marketing, and Retail Media, with a strong focus on building data-driven ecosystems that connect strategy, activation, and measurement. His work centers on designing full-funnel approaches that balance brand building with performance efficiency, while integrating online and offline customer journeys into a unified growth framework.

At Kotsovolos, he leads the development of advanced media strategies across digital, social, search, display, video, and retail media channels. He places particular emphasis on incrementality, cross-media measurement, and ROI optimization, leveraging analytics, attribution models, and experimentation frameworks to improve decision-making and capital allocation.

His approach combines commercial rigor with innovation, aiming to increase brand visibility, improve conversion rates, reduce customer acquisition costs, and create measurable value for both the business and its partners within the Retail Media ecosystem.