Sophie Cassam

Sophie Cassam Chenaï has been Digital Director at Le Parisien for seven years. At the head of the publication's digital transformation, she leads the product, technical, audience and publisher revenue teams. She oversees strategic issues such as the development of websites and mobile applications, the growth of digital, video and audio audiences and new digital revenues such as affiliation and content to commerce, as well as the integration of artificial intelligence to enhance editorial content and the reader experience. As graduate of EDHEC Business School, she began her career in marketing at Mondelez and then Orangina Schweppes, before holding marketing, digital and operations management positions at Axel Springer (Logic-Immo/Seloger), where she led a profound digital transformation of existing models.