Eutychia Baka

With over 15 years of experience in the eCommerce sector in Paris and in Greece , Baka Eftychia is a digital-native professional . As the Head of eCommerce at Nestlé for the past 10 years, she has developed expertise in managing retail digital media, optimizing customer experience, and executing strategic roadmaps.

She is passionate about translating customer insights into innovative activations that drive business growth, to deliver impactful digital solutions.