Rolf Oosterhoff

Rolf is responsible for Retail Media at Albert Heijn. For 17 years he has worked at Albert Heijn in various commercial roles. He was responsible for A‑brand purchasing and later commercially responsible for the Non-Food assortment. With AH Retail Media Services, he and his team continuously work on expanding opportunities for advertisers to reach millions of consumers every day at the right moment with the right message. For example, in 2025 more than 6,000 screens were added in stores, and AH Retail Media Services introduced the CDP (customer data platform), enabling brands to now reach their audiences in the AH app as well.

Rolf will speak about how Albert Heijn uses retail media to build brands and increase sales. “It offers mass reach, data insights, and activation opportunities.”