Qaiser Bachani

Qaiser is an industry veteran and comes with 25+ years of strong and varied emerging & developed markets experience. In his current role as Head Of Consumer Experience, Global Brands and Europe, Qaiser is leading the team to drive Mondelēz’s digital enterprise strategy as well as leadership of Europe BU media investments.

Prior to joining Mondelēz, Qaiser was at Bayer Consumer Healthcare where he was the global lead on the Precision Marketing initiative as well the Global Head of Media, Digital & Measurement based out of Switzerland. Qaiser was also a key member of the team in charge of the Global Digital Transformation agenda. Qaiser has also spent 5+ years with GSK Consumer Healthcare (Haleon) in Asia Pacific where he was driving GSK’s Global Digital agenda with specific focus on Performance Marketing and Ad Tech.

Prior to moving to client side, Qaiser spent nearly 13 years working with world class Media Agencies across Asia. His notable assignments have been with media agencies such as Mindshare, Mediacom, Initiative Media and Starcom MediaVest Group China where he was the Comms Planning & Operations lead for agency’s biggest client, Procter & Gamble. In addition to China and Singapore, Qaiser has worked in markets such as Middle East, Malaysia and Pakistan.